Advertising Through Different Cultures Along with Jose Borghi

As people who travel the world know, advertising can be a little different in each different country. After all, it is important for the company that is advertising in the country to reach the culture of the country. For instance, there are plenty of factors that go into the culture that the business has to reach in order for it to actually get the sales. There are favorite sports, music, standards of beauty and plenty of other factors that are important for an advertising campaign to be effective. The only thing is that it takes a certain talent in order to reach people.

Among the types of talents that are available for people is Jose Borghi. He has developed his talent for advertising so that he can develop a company that deals with advertising in a really good and effective way. This company is Mullen Lowe. Mullen Lowe has managed to gain the trust of many companies of different sizes when it comes to advertising campaigns. Business owners are very impressed with the type of work that has been done for the company by Mullen Lowe. When the sales or interactions increase, then the company will consult Mullen Lowe for more campaigns.

Jose Borghi has been very creative with the type of work that he does. He is very passionate about reaching the target audience. Therefore, he will put together something that matches the mood of the target audience so that they will be more likely to connect to the advertising as well as the company. Jose knows how to come up with the concept that audiences will respond favorably to. Then he can use this concept to bring in the idea of the ad. Afterwards, he can bring in actors and finish off the ad so that he will be able to present a complete project to people and contact him.

Susan McGalla Makes Her Mark

Susan McGalla’s story is like a Hollywood hit. Born and raised in East Liverpool, Ohio, McGalla was always interested in business. Her father, a local football coach, taught her the value of hard work. After graduating from Mount Union College, she immediately joined the workforce.

Throughout her career, MaGalla has excelled in ways no woman before had. Most notably, she served as President of American Eagle Outfitters Inc. She also served as CEO of Wet Seal Inc. Currently, McGalla sits on the board of a publicly traded commercial real estate services company, HFF Inc. She also sits on the board of the Magee-Women’s Hospital Research Institute and Foundation.  Check

McGalla’s first job was at Joseph Horne Company. She worked various marketing and managerial positions for nearly ten years. In 1994, she left Joseph Horne and joined American Eagle Outfitters. She started out as a divisional merchandise buyer for women’s clothing. Later on, she began working more managerial roles.

It wasn’t long after that till she was named President and Chief Merchandising Officer. Originally, she was named President and CMO of one of the company’s flagship brands, American Eagle. After years of continuous success, she was named CMO and President of the entire company. In her new role, she oversaw the launch of 77kids brands.  Follow McGalla on

In 2009, McGalla left American Eagle and became a private consultant. She worked with dozens of retail and financial investment industries nowadays. HFF named her to the Board of Directors in October of 2009.

In 2011, Susan McGalla became Chief Executive Officer of Wet Seal Inc. She succeeded Ed Thomas, another outstanding professional. She only worked at Wet Seal for a year before leaving to launch her own consultant firm. She also works for thePittsburgh Steelers.  Go straight to this related link.


Lime Crime Matte Velvetine In The Color Scandal


Lime Crime Cosmetics have once again released a new color to their matte velvetine lipstick collection. The newest color to hit the collection is Scandal. Scandal is a gorgeous dark plum shade. It looks great on every skin tone and offers a nice dark vampy look.

Lime Crime Adds ‘Scandal’ to Velvetine Lipstick Line

Matte velvetine lipsticks are a unique and interesting product. They are a liquid lipstick that dry to a velvet finish. They are incredibly smooth and very long lasting. They offer deep rich bold pigments that you cannot find anywhere else.


The matte velvetine lipsticks will never fade or smudge, as reviewers have discovered. They are kiss proof as well as touch proof and ard meant to last all day long. Typically they need to be removed with makeup remover. They are very simple to apply. For the best application apply lip balm 10 to 15 minutes before applying the lipstick. This will help the lipstick to be even smoother and softer on the lips. The product can be applied using a lip brush for even more precise application.

Aside from the matte Velvetine lipsticks Lime Crime also offers a wide range of other products. They offer great lip glosses such as the diamond Crushers. The diamond Crushers are a unique and innovative product that can be used on the lips as well as the cheeks or other areas for an iridescent highlight. They are available in a few colors including pink, purple, grey and other colors. They are one of the most unique products that the company has to offer. They give the effect of crushed diamonds on the lips. They can be used alone or over other products.

With such unique and interesting products such as the diamond Crushers and the matte velvetine lipstick it is easy to see why Lime Crime is such a popular cosmetic company. Not only do they offer expressive colors but they also offer unique and interesting textures and packaging. One of the best things about the company is the fact that they are vegan-friendly as well as cruelty free. Their products are never tested on animals and contain no animals or animal by-products. It is backed by Peta as well as Leaping Bunny.

David Bowie Lost Fight with Cancer


David Bowie was an incredible entertainer, sharing his singing talent with the world for decades. His entry into the celebrity morgue on January 10, 2016 shocked and saddened his fans to the core. Bowie suffered from liver cancer and it was diagnosed some 18 months prior to his death. He was 69-years-old.


Bowie was best known for hit tunes such as “Let’s Dance”, “Under Pressure” and “Space Odyssey”. Fans never quite knew what new side of him they would see. He was known for his eclectic music, even singing a duet with Bing Crosby on the Christmas song “Peace on Earth/Little Drummer Boy”. He gave all he had to his craft and entertaining the masses.


Fans around the world held vigils and memorials for the music genius. His family asked for privacy during their grieving period and the funeral services. He was cremated and little is known about his burial place. His fans continued to hold various activities in memory of the late singer for months after his death. The family did not endorse any of these activities as official.


He precedes the death of many musical talents, but his years were far younger. It is hard to imagine that in the next ten years we could lose such amazing singers as Doris Day, now 92-years-old, Tony Bennett, now 90-years-old and Julie Andrews, now 81-years-old. The world will never be the same without Bowie, who by all accounts, lived a full life with great fanfare through the decades. Though it may not be today, Day, Bennett and Andrews will follow behind him, fondly and lovingly remembered as the best the entertainment field had to give.

The Significance Of Reputation Management

Are you wondering how a reputation management company can help you in your business or organization? Do you want to be sure your business is well protected from online reputation damage? If you truly want to run a successful business, consider signing up with a knowledgeable and experienced online reputation management team.

Individuals and enterprises around the world are becoming increasingly aware of the way in which they are perceived by others and how clients feel about them. A lot of people are of the opinion that the reputation of an enterprise is just as important as the quality of products or services provided by the business organization, and some would suggest that the reputation of a company is in reality more crucial than the actual product or service.

Millions of people go online to search for information about products and business and other items that interest them. If you are a firm person or an organization manager, make sure you know how your company is being portrayed online. Negative reviews will without a doubt has an adverse impact on a company’s online reviews, so be sure you have a system in place to keep track of your management on the internet reputation.

Building a strong prospect base is vital for success. If you can build a loyal potential client base those talks positively about your business organization, then your sales and revenue could be increased considerably. A negative review, or defamatory statement, can hurt your chances of acquiring clients and clients, while a good review can bring in enormous sales and boost revenue in your organization.

Using the power of blogs is one of a variety of good ways to do this. A good team of reputation management professionals can give you access to top resources for building an impressive image and building a profitable business. Competent reputation management professionals can help protect your business from online reputation threats and prevent impending attacks. Take the time to find a reputable company and you can be confident that you will build a good brand or company image.


Enjoy Affordable Stock Loans from Equities First South Africa

Equities First South Africa is a financial services company providing equity-based lending services in South Africa. It is a wholly owned subsidiary of Equities First Holdings based in Indianapolis, the US, with offices in London, Sydney, and Hong Kong among many others. It provides business capital and non-purpose loans to high net worth individuals and targeted institutions. Securities such as stocks are used as collateral to guarantee the loans.

Equities First offers products in business and personal finance and portfolio management. An in-depth understanding of the available products and market demand for alternative investment ensures they offer innovative products that deliver.

Businesses and high net worth individuals are increasingly turning to security-based lenders for capital funding and liquidity options. Equity loans are getting popular because of their fixed interest rates, protection from market fluctuations on the collateral used and a security guarantee from a global institution. Their non-recourse nature means there is no possibility of penalties on defaulting to clear the balance. Equities First South Africa’s services are quick and expedited, cutting out most of the red tape involved in conventional lending institutions.

Equities First is a great option for the discerning borrower who likes the convenience of less stringent credit checks. There are a lot of benefits to stock loans which is making them gain more traction in today’s global economy.

Stock loans are great options for those looking to improve their credit rating without incurring penalties or cutting back on lifestyle expenditure. They are manageable due to the low-interest rates. Your individual credit score is not the biggest factor to getting affordable credit. There is no request for business plans or use-purpose documents. The application and evaluation process is simple, allowing you to make quick decisions for faster business growth. At loan maturity, you claim back the stock at current market values.

Talk Fusion’s Bob Reina Writes About Video Marketing

Bob Reina has consistently made himself available to the public to discuss matters related to his company Talk Fusion. Now, Reina is doing something a little different than speaking during an interview. He is contributing articles to the MarTech Advisor’s homepage.

His new article is something entrepreneurs should read forwards and backward. The topic focuses on “Video Advertising Trends of 2017”. Successful video advertising absolutely can help drive marketing success, but only when the strategies are current ones. What might have worked in 2016 may be a little weak in 2017. Reina’s article should act as a nice guide regarding what to expect in terms of reliable trends in the new year.

Bob Reina does know being cutting edge is crucial to success. Talk Fusion was founded at a time when videos in emails were not available even on a major platform such as AOL. Talk Fusion not only revolutionized email video, the company would expand its services to include video newsletters, online meetings, and more. Bob Reina definitely understands the power and effectiveness of video marketing. His articles give insight into that strong knowledge base.

Reina notes that one of the main points he tries to get across in his articles is the rationale why it is so important to employ video marketing strategies. Not ever entrepreneur or small business owner understands how effective video marketing can be. Such an oversight could prove costly. The article does a nice job painting a strong picture for the reader about why video marketing is a consistently brilliant and effective strategy to use.