Advertising Through Different Cultures Along with Jose Borghi

As people who travel the world know, advertising can be a little different in each different country. After all, it is important for the company that is advertising in the country to reach the culture of the country. For instance, there are plenty of factors that go into the culture that the business has to reach in order for it to actually get the sales. There are favorite sports, music, standards of beauty and plenty of other factors that are important for an advertising campaign to be effective. The only thing is that it takes a certain talent in order to reach people.

Among the types of talents that are available for people is Jose Borghi. He has developed his talent for advertising so that he can develop a company that deals with advertising in a really good and effective way. This company is Mullen Lowe. Mullen Lowe has managed to gain the trust of many companies of different sizes when it comes to advertising campaigns. Business owners are very impressed with the type of work that has been done for the company by Mullen Lowe. When the sales or interactions increase, then the company will consult Mullen Lowe for more campaigns.

Jose Borghi has been very creative with the type of work that he does. He is very passionate about reaching the target audience. Therefore, he will put together something that matches the mood of the target audience so that they will be more likely to connect to the advertising as well as the company. Jose knows how to come up with the concept that audiences will respond favorably to. Then he can use this concept to bring in the idea of the ad. Afterwards, he can bring in actors and finish off the ad so that he will be able to present a complete project to people and contact him.

Recap On a Fast Company Article About EOS Lip Balm

The Beauty and care industry has seen a massive transformation over a couple of years. We have witnessed a growing trend in cosmetics beauty products, and the market seems to be growing by the day. Lip balm start-up EOS (Evolution of Smooth), are among the companies that have made their mark in this type of business. Giving an exclusive interview to Fast Company,, they expound on how the created the multimillion-dollar business within a short span, starting their operations in 2009 and becoming the second rated lip balm selling company in the United States.

After conducting an extensive research and recognizing that most of the lip balm clients are women, the company came up with a unique tailor-made lip balm products that meet the everyday woman’s needs and experiences. The success of this lip balm company can be attributed to the unique lip balm design concept, the broad range of colors used and the amazing scent and flavors that come with it.

EOS lip balm highly invested in having their automated manufacturing equipment that has helped them navigate through the customer needs and demands bridge without having to rely on any other manufacturers. This allowed them to scale up at a very fast pace and become competitors to the big companies that dominated the market.

Due to the expertise provided by the Co-founder Mehra, the company was able to get the products to the store. The company engaged in a big internet marketing campaign to get their products moving from the market shelves. By using millennial and modern methods of advertisements, such as Facebook and Instagram. YouTube and blogs they got to reach a broad audience.

They also embraced the modern method of advertising that is by using music video of famous stars the likes of Milley Cyrus. A lot of people look up to these icons for fashion and make-up tips. By maintaining a very significant social media presence, the company has thrived with an endless market for their products. For more info, visit