For some time now, Jay Z’s Roc Nation has been associated with the rise of music superstars like Meek Mill, Rihanna, Shakira, Fat Joe, and Jay Z himself. A considerable part of the company’s success is owed to Live Nation, especially for entering into a $150 million deal with Jay Z a decade ago. As the instrumental deal finally comes to close, Jay Z has been seeking other major players in the music industry to buy a stake in RocNation’s recorded-music business.Although sources revealed that Live Nation would be dropping out from the recorded-music part of the deal, they hinted on the company’s hope to continue backing JayZ’s lucrative music tours. In the hunt to make another deal for Roc Nation, both Jay Z and Desiree Perez, one of Roc Nation’s top executives, met theCEO of Universal Music Group, Sir Lucian Grainge. This meeting has since sparked speculations of a Roc Nation-UMG deal.
About Desiree Perez
Desiree Perez, or commonly known as Des Perez, has risen into a force to reckon with in the music industry. Aside from being one of the closest allies of hip-hop mogul, Jay Z, she serves as the chief operating officer of his multi-million company, Roc Nation. Having nearly twenty years of experience in managing SC Enterprises has not only honed her experience in crunching numbers but also in negotiating deals.
At Roc Nation, Desiree is part of the team that runs all the company’s operations including publishing, labeling operations and parts of the management.Although Desiree Perez role is more behind the scenes, her work has made her a valuable asset for Roc Nation and a friend to Jay Z. She has created a name for herself due to her fierce negation skills. As a testament to her skills, Des played a commendable negotiating role in the Rihanna Samsung deal. This attribute makes her an important person in Roc Nation’s negotiation deals.
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