Bob Reina has consistently made himself available to the public to discuss matters related to his company Talk Fusion. Now, Reina is doing something a little different than speaking during an interview. He is contributing articles to the MarTech Advisor’s homepage.
His new article is something entrepreneurs should read forwards and backward. The topic focuses on “Video Advertising Trends of 2017”. Successful video advertising absolutely can help drive marketing success, but only when the strategies are current ones. What might have worked in 2016 may be a little weak in 2017. Reina’s article should act as a nice guide regarding what to expect in terms of reliable trends in the new year.
Bob Reina does know being cutting edge is crucial to success. Talk Fusion was founded at a time when videos in emails were not available even on a major platform such as AOL. Talk Fusion not only revolutionized email video, the company would expand its services to include video newsletters, online meetings, and more. Bob Reina definitely understands the power and effectiveness of video marketing. His articles give insight into that strong knowledge base.
Reina notes that one of the main points he tries to get across in his articles is the rationale why it is so important to employ video marketing strategies. Not ever entrepreneur or small business owner understands how effective video marketing can be. Such an oversight could prove costly. The article does a nice job painting a strong picture for the reader about why video marketing is a consistently brilliant and effective strategy to use.
There are all sorts of ways to serve the criminal justice system. Just take a look at a company called Securus Technologies. This awesome company provides telephone and telecommunications services to prisons and jails through exclusive government contracts. If you have ever watched a documentary concerning a criminal, like Making A Murder, you have probably listened to some recorded phone calls into the prison. Those phone calls are serviced by companies like Securus. View the company profile on Linkedin.com.
But Securus goes above and beyond. They have this technology team that keeps updating their software and offering law enforcement different tools in order to make our community safer. They have come up with this crazy new software that allows law enforcement officials to search through an entire database of recorded phone calls. All they need to do is get the vocal signature of one person and the algorithm goes ahead and searches for every phone call that person ever made.
And the coolest thing about this company is that they do not take advantage of their customers. Their customers are the prisoners and they are literally locked up behind bars. Businesswise, it is like shooting fish in a barrel. They could choose to charge whatever they want but they keep the rates reasonable and keep offering new technologies to prisoners and their families.
They recently acquired a company named JPaythat is a leader in the telecommunications industry. This acquisition should allow prisoners more access to technology while keeping prices for the technology very reasonable. And it is customer service like this that has kept Securus at an A+ rating with the Better Business Bureau.
But the BBB recently bestowed accreditation on Securus. Accreditation is only given to companies that show high marks for integrity, trustworthiness, transparency, a commitment to privacy, and a commitment to honoring promises.