NASDAQ has reported that Slyce, Inc., a leader in visual search technology, has teamed up with Shoe Carnival to create a shoe lover’s new best friend. The pair have given mobile users a fully automated 3D visual search option, allowing customers looking for a certain shoe to snap a picture and explore Shoe Carnival’s entire inventory for the closest match. A customer will have the ability to take a photo of any shoe they see, e.g., take a picture of a shoe from a magazine, off a favorite website, or even a picture of shoes on the person standing next to them. This technology will revolutionize the customer’s shoe shopping experience. Never has it been so easy to find exactly what you’re looking for, quite literally, with a snap.
Slyce was founded in 2012 by Cameron Chell and Erika Racicot, and is now headquartered out of Toronto. The company launched their visual product recognition technology in February of 2013 for retail website and mobile app use. The technology uses images of products for detailed product identification, giving you a near perfect product match for every search run.
Slyce, which has often been referred to as “The Shazam of all things shopping,” has generated similar services for retailers in the past. SnipSnap, a paper to mobile coupon converting service and Pounce, a real-world image to purchasing options app, are among their most familiar services. In the US, Slyce is currently working with many Fortune 1000 companies, and the list is ever growing.