Doe Deere is the current CEO of the unusual makeup company Lime Crime. She is the “Queen of Unicorns” and can always be seen bright pink, purple, green, blue, or even orange hair and matching (or mismatched) lipstick. Maybe some sparkly eyeshadow if she’s felling it. Doe Deere feels that makeup should be used to express yourself and that is what has driven her company as she built it and expands upon it today.
Doe Deere’s success story is a little bit unorthodox but she loves telling it to anyone who asks. Born and raised in Russia, she moved to New York at the age of 17 to become a musician. While playing in her band, Doe Deere would meet her future husband. She believes that their time playing together taught them how to work well with each together, making their marriage rock solid. Do Deere played in the band for a few years before she decided to pursue makeup.
Doe Deere thought it would be best if she wore bright colors to all of her gigs but she found that most popular stores didn’t sell the kind of makeup she wanted to wear. In the early 2000s, the natural look was in. Everyone was wearing clear gloss, neutral eyeshadow, and no hair dye. But Doe Deere wanted to be a unicorn with a bright blue mane and sparkling eyes. So she made her own makeup.
Quickly, Doe Deere realized that she was not the only lady who wanted to be a unicorn. Plenty of other women were gravitating towards the vibrant colors just like her. So Doe Deere began to sell her products and thus Lime Crime came crashing into the world.
Doe Deere has always been a bit of an entrepreneur. At age thirteen, she started her first business selling temporary tattoos to her classmates. Her marketing strategy was quite clever for a thirteen year old. She just wore the tattoos and showed her classmates how great they looked on her. It worked and a young Doe Deere raked in the cash. Her marketing strategy hasn’t changed since as Doe Deere still wears and shows off all her products on a daily basis.
Doe Deere’s favorite piece of advice to give to young women aspiring to business is to follow your heart. She believes that everyone has something special about them that they can show off to the world. Then, once you’re doing something you love, you’ll find that you’ll grow wings and fly. Pursuing something you hate just weighs you down and keeps you from getting off the ground. So if you have a passion, take a note from Doe Deere and just go for it.
Lime Crime has become incredibly popular selling makeup designed to help women discover their inner unicorns. Lime Crime is also Leaping Bunny certified. The beautiful makeup company is constantly expanding and releasing new products. You can find their latest and greatest products on their site limecrime.com. Let your unicorn come alive. Learn more: http://inspirery.com/doe-deere/