Perez is well known for her negotiating acumen. Her most remarkable deal was getting Sprint to invest two hundred million in Roc nation’s streaming service TIDAL.
She was also instrumental in Jay-z’s decision to release his 4:44 album as a free download sponsored by Sprint. This stroke of genius made the album go platinum before it was even released officially.
Desiree Perez also negotiated the deal with Live Nation, another two hundred million long-term touring partnership with Jay Z. She also got Puma to sponsor Jay-Z’s current 4:44 tour, and what Desiree Perez knows.
Roc nation has flourished under the leadership of Perez such that it boasts a star-studded line up among its many clients, starting with Jay Z himself, Beyoncé, Shakira, Calvin Harris and Rihanna.
Perez has seen the company expand to include a sports division, using their expertise gained from working with musicians to help professional athletes build their individual brands, and http://www.imdb.com/name/nm5915253/.
Desiree Perez was recently listed by billboard among the top one hundred most influential women in the music industry. This was a long overdue recognition for one of the most successful people in entertainment management.
Perez was on a list with fellow greats Julie Greenwald of Atlantic records, Michele Anthony of Universal Music Group, among others.
Perez lives a private life, and she actively avoids the limelight whenever possible, letting the artists she represents have their moments.
She has risen to become a leader in the entertainment industry through hard work and determination. She has beaten the odds to succeed in a difficult field. She is someone worth emulating, and her Linkedin.