Desiree Perez Career Highlights

Perez is well known for her negotiating acumen. Her most remarkable deal was getting Sprint to invest two hundred million in Roc nation’s streaming service TIDAL.

She was also instrumental in Jay-z’s decision to release his 4:44 album as a free download sponsored by Sprint. This stroke of genius made the album go platinum before it was even released officially.

Desiree Perez also negotiated the deal with Live Nation, another two hundred million long-term touring partnership with Jay Z. She also got Puma to sponsor Jay-Z’s current 4:44 tour, and what Desiree Perez knows.

Roc nation has flourished under the leadership of Perez such that it boasts a star-studded line up among its many clients, starting with Jay Z himself, Beyoncé, Shakira, Calvin Harris and Rihanna.

Perez has seen the company expand to include a sports division, using their expertise gained from working with musicians to help professional athletes build their individual brands, and

Desiree Perez was recently listed by billboard among the top one hundred most influential women in the music industry. This was a long overdue recognition for one of the most successful people in entertainment management.

Perez was on a list with fellow greats Julie Greenwald of Atlantic records, Michele Anthony of Universal Music Group, among others.


Perez lives a private life, and she actively avoids the limelight whenever possible, letting the artists she represents have their moments.

She has risen to become a leader in the entertainment industry through hard work and determination. She has beaten the odds to succeed in a difficult field. She is someone worth emulating, and her Linkedin.

Meet the Great Musician; NorkaLuque who has Inspired Many People

Norka Luque is a great motivator who has created a new air of positivity for people to pursue their dreams. Her story is one full of inspiration, where the impossible world exists. This sweet Venezuelan is a dreamer who discovered her passion and love for music when she was eight years old. Norka Luque has always been clear on her goals bringing through a positive message full of hope through her music.

With unconditional support from her parents, Norka started her music training with voice practice classes while she was pursuing her academic education. This included classes for piano, ballet as well as flamenco classes. Her educational background allowed her to become part of a band, which connected her to her dreams of becoming a singer.

Four years before Norka joined the music band, a musical producer; Emilio Estefan Jr. was impressed by her work and was interested in opening a door for her long life dream of singing. The great musician had a belief that she could make the world a better place. It also helped her in overcoming her personal crisis she endured as well as comprehending the simple fact: that being alive is a miracle itself.

The Production of her First Song

Under the direction of Emilio Estefan and a composition of HermanosGaita’n, Archie Pena and Luigi Giraldo and a great team of producers, Norka created the MILAGRO and El Carta song. The song has been a major hit in the US, Venezuela, and Puerto Rico. It is one of the favorite songs in the prestigious Latin Music Billboards. Being a mixture of Caribbean sounds, Mediterranean traces, reggae and combined with a beautiful message, MILAGRO has been a recipe for success.

In 2011, Norka produced her first single music – as you do, which was composed by Archie Pena. This earned Norka a lot of fame, and she was selected in the Premios Lo Nuestro as the Female Pop Musician of the Year. In 2012, Norka performed her next single called Miracle. The song honored her album’s name and was written by composer Archie Pena.

It was produced in several versions by the renowned arranger, Cucco Pena who made the salsa version. NorkaLuque also performed an English dance version of Miracle, which was remixed by DJ Ralphi Rosario. Norka is currently working on the relaunch of the third single; Tomorrowland.