Emerging Trends in the Dog Food Industry


Happy and healthy dogs are what every pet owner wants to see every day. Several pet food manufacturing companies have seen the potential this sector has and are cutting a niche for themselves by producing high quality food. The sector has grown tremendously to become a 10.5 billion dollar industry in the US alone.

Healthy Dog Food

To push their brands in the market, manufacturers are using fresh ingredients to ensure that their products are of high quality, delicious and nutritive. Colgate-Palmolive for instance produces feeds designed to help the pet loose extra weight. George Puro, the President of Puro Research Group says that the manufacturers are trying to outshine their competitors by coming up with new technologies that even rival the human food manufacturing sector. Additional information can be found by clicking on; http://www.dailyherald.com/article/20151122/business/151129983/

Acquisitions and Mergers

In a bid to gain market dominance and fight off competition, established producers are buying off startups to improve their customer base and expand their ideas. Milo’s Kitchen which is part of J.M Smucker group of companies recently acquired Big Heart Pet Brands. It produces pooch food devoid of any non-natural colors or flavors. Merrick Pet Care on the other hand was acquired by Purina not long after it introduced the Backcountry line of food that encompasses recipes such as Game Bird and Pacific Catch.

Beneful Line of Dog Food and Treats

A brainchild of Nestle Purina Company, it was introduced on facebook in 2001. Beneful is nourishing, appetizing and made using whole grains, real beef and vitamin-rich vegetables. All these help maintain the energy levels of the pets. To market the product, its cover features healthy smiling dogs to show how beneficial it is to the pets.

Beneful comprises a wide range of forage tailor made for dogs of all ages. There are nutritious Beneful dog foods for adults and for puppies, which are rich in proteins for muscle strengthening, grains to offer vitality and antioxidants to help improve the immune system of the animals and to help them sustain dense, soft and glossy furs as they get old.