Sweetgreen, like most companies started with an idea. The idea began with a why. The company started with the restless efforts of Nathaniel Ru, and some of his college associates. The search of a business adventure began when the group could not find a suitable place to eat healthy.
This, among other things, was the main focal point in Nathaniel Ru and the other’s drive to build a place of simple and easy healthy foods. The road to bringing the idea to life was not easy as the landlord that owned the property did not want to share their audience at first. Through much effort the landlord finally listened and was inspired by their business plan. Each and every step forward from then on was precisely as they planned and the business started booming.
With the successfulness of the restaurant came new form of motivation to inspire. Ru and the others developed values that should be read inside of each of the stores just as a reminder to what the company believed in prior to making key business decisions and moves.
The company of Sweetgreen has come a long way and involves customers in different ways that many other business don’t do. One of the solutions was providing music every Saturday to attract customers in a genius way to connect with customers and bring business to their front. Today the there are over 20 locations among six states in the United States.
The story of many business owners starts with an idea. That is just what this successful business owner, Nathaniel Ru had in mind. Graduating from Georgetown university’s McDonough School of business, Nathaniel set his sites upon improving his business. He along with two other colleagues were driven to develop the business that is now called Sweetgreen today.
His way of reaching to his customers as well as staff is innovative as it is different among other businesses. With the ability to connect to his customers and workers, Nathaniel Ru has accomplished one of his many goals in making the healthy place to eat fun and easy.
Nathaniel Ru has successfully built a food chain of stores across the U.S. His devotion to creating an environment that is fun and easy has come to light. The idea that he and his colleagues developed formed from idea to reality. The Sweetgreen business came to past as Nathaniel continues to innovate.